tigerstrikedigital.com
Email Marketing Proposal
CALIBER CAR WASH
Florida: 21 Locations, 4 Regions
Hyper-local email campaigns driving Limitless Membership sign-ups statewide
Prepared: October 16, 2026
The Florida Opportunity
With 21 locations across Florida, from the Panhandle to the Treasure Coast, Caliber Car Wash has established a statewide footprint reaching millions of drivers. The challenge: converting nearby residents into loyal Limitless Membership subscribers.
TigerStrike Digital has identified over 900,000 targetable consumer records across all Florida territories. We can deploy precision email campaigns around any single location, a regional cluster, or the entire state, each targeted to verified auto owners matching Caliber's ideal customer profile.
Florida at a Glance: 4 Regional Clusters
5-mile radius: Ocala (x3), Orlando, Winter Park, Inverness, Lake Wales, Lecanto, Sebring
5-mile radius: Daytona Beach, Flagler Beach, Fort Pierce, Indian Harbour Beach, Palm Bay, Vero Beach
5-mile radius: Gainesville, Palatka
5-mile radius: Fort Walton Beach (x2), Pensacola (x2)
How It Works
Proven Car Wash Results: TigerStrike Case Study
3-campaign series for a comparable express car wash client
Actual results, TigerStrike Digital car wash client campaigns, Sept 2025
Audience Targeting Strategy
We stack multiple data selects to reach the highest-value prospects near each Florida Caliber location.
Example Selects:
- → Vehicle Owner = Yes
- → Auto Year: 2020 and Above
- → 2+ Vehicles in Household
Example Selects:
- → Age: 25-55
- → HHI: $60K-$150K+
- → Homeowner
Example Selects:
- → Interest: Motor Vehicles
- → Coupon Clippers
- → Outdoor Enthusiast
Example Selects:
- → Multi-Vehicle Household
- → Presence of Children
- → Number of Children in Household
Sample Audience Build: Ocala Cluster (3 Locations)
Limitless Membership drive targeting loyal local auto owners
Want to hit all 900K+ Florida records at once? That's a $18,000 statewide campaign. Prefer to test one city first? Start with 25,000 records for $500. Every campaign can be scoped exactly to your budget, and every audience is filtered to verified auto owners in the radius around your stores.
21 Florida Locations: Full Territory
Click any regional cluster below to see ZIP codes and targeting details.
All 21 Florida Caliber Locations
| City | ZIP | Region | Radius |
|---|---|---|---|
| Daytona Beach | 32118 | East Coast | 5-mile |
| Flagler Beach | 32136 | East Coast | 5-mile |
| Fort Pierce | 34950 | East Coast | 5-mile |
| Fort Walton Beach #1 | 32547 | Panhandle | 5-mile |
| Fort Walton Beach #2 | 32548 | Panhandle | 5-mile |
| Gainesville | 32608 | North FL | 5-mile |
| Indian Harbour Beach | 32937 | East Coast | 4-mile |
| Inverness | 34450 | Central FL | 5-mile |
| Lake Wales | 33853 | Central FL | 5-mile |
| Lecanto | 34461 | Central FL | 5-mile |
| Ocala #1 | 34470 | Central FL | 5-mile |
| Ocala #2 | 34472 | Central FL | 5-mile |
| Ocala #3 | 34481 | Central FL | 5-mile |
| Orlando | 32806 | Central FL | 5-mile |
| Palatka | 32177 | North FL | 5-mile |
| Palm Bay | 32905 | East Coast | 5-mile |
| Pensacola #1 | 32505 | Panhandle | 5-mile |
| Pensacola #2 | 32526 | Panhandle | 5-mile |
| Sebring | 33870 | Central FL | 5-mile |
| Vero Beach | 32960 | East Coast | 5-mile |
| Winter Park | 32789 | Central FL | 4-mile |
Florida Total
targetable consumer records across all 21 FL Caliber locations
All filtered to verified auto owners matching your ideal member profile
Florida Campaign Packages
All at $20 CPM with a $500 minimum. Test one market or go statewide.
Starter
~18% open rate / ~2.3% CTR industry avg
Regional
~18% open rate / ~2.3% CTR industry avg
Statewide
~18% open rate / ~2.3% CTR industry avg
Build Your Own Budget
Omnichannel Add-Ons
Ready to Launch in Florida?
Let's Drive Memberships to All 21 Locations
Start with a $500 test on one market, or go statewide from day one.