Buying Activity

• Credit Card Indicator (Travel & Entertainment, Bank, Premium Bank, Retail, Gas, Specialty, Upscale, Finance)
• Shopping Habits: Impulse Buyer, Bargain Seeker, Coupon Clippers, Shopaholic
• Frozen Dinner Buyers, Wholesale Club Member, Fast Food
• High End Electronics Buyer, High Ticket Items
• Household Goods Buyers, Grocery Shoppers

Demographics

• Age (Individual)
• Gender: Male / Female
• Marital Status: Married, Single, Divorced
• Education: College Degree, High School/GED, Continuing Education
• Political Party: Democrat, Republican, Independent, Libertarian, Green, Reform

Income & Wealth

• Net Worth: $550 – $13.7M+
• Household Income: Under $20K – $500K+
• Investable Assets & Modeled Credit (Excellent, Good, Fair, Poor)
• Modeled Debt
• Finance Interest: Annuities, Real Estate, Securities, Stocks/Bonds

Homeowner / Property

• Homeowner / Renter
• Property Type: Single Family, Multi-Family, Trailer, Nursing/Retirement Home
• Mortgage Present, Amount, Interest Rate, Loan Type
• Home Value: Under $25K – $1M+
• Home Equity Estimate, Loan-to-Value, Pool Owner, Year Built
• First Time Homeowner, Home Intenders, Sale Date

Household

• Number of Adults (1–8+)
• Grandparents in Household
• Length of Residence
• Country Club Member
• Has Health Insurance / Life Insurance
• Uses CPA / Tax Preparation
• Green Living, Heavy Pay Per View (Movies & Sports)
• Heavy Family Restaurant Visitor

Children

• Presence of Children
• Parents of High School Students
• Number of Children: 0–7+
• Age of Children: 0–3, 4–7, 8–12, 13–17
• Gender of Children: Male / Female

Interests & Lifestyle

• Active Lifestyle: Arts & Crafts, Crocheting, Knitting, Quilting, Sewing
• Entertainment: Music & Concerts, Movie Goers, Theater, Theme Parks, Aviation
• Beauty & Cosmetics, Collectibles, Fashion & Apparel (Men's, Women's, Kids')
• Gardening, Golf, Gaming / Casino, Gun Owners, Equestrian
• Health & Fitness: Biking, Running, Pilates/Yoga, Alternative Medicine, Vitamins
• Home Furnishings/Decorating, Home Improvement, DIY/Remodeling
• Motor Vehicles: ATV, Cars, Motorcycles, Trucks
• Nature/Outdoors: Boating, Camping, Hunting, Fishing, Bird Watching
• Pets: Cats / Dogs, Photography, Reading, Specialty Foods & Cooking, Dining Out
• Sports: Baseball, Basketball, Football, Soccer, Hockey, Golf, Tennis, NASCAR
• Travel: Business, Cruise, Domestic, Family, International, RV, Time Share
• Philanthropy, Charitable Donor (Health, Political, Religious, Environmental)

Occupation

• Career Change Interest, Job Seeker, SOHO, Self Employed/Entrepreneurs
• Blue Collar / Skilled Trades: Mechanic, Carpenter, Electrician, Plumber, Roofer
• Food/Beverage: Bartender, Chef, Cook, Waiter/Waitress
• Financial: Accounting, Banker, Broker, Teller
• Health Services: Dentist, Nurse, Doctor, Pharmacist, Therapist, Optometrist
• Management: CEO, Director, VP, President, General/Office/Sales Manager
• Military, Firefighter, Police, Pilot, Pastor
• IT: Computer Programmer, Systems Analyst, Engineer (Civil, Electrical, Mechanical)

Auto

• Auto Intenders: Luxury, Non-Luxury, Import, Domestic
• Body Style: Sedan, SUV, Coupe, Convertible, Pickup, Hatchback, Minivan, Wagon
• InMarket: New Auto, Used Auto, Auto Financing, Auto Insurance, Parts & Service
• Make & Model, Auto Year, Hybrid/Electric, Luxury Auto Owner
• Vehicle Fuel: Biodiesel, Diesel, Flex-Fuel, Gasoline, Electric, Hybrid
• Mileage, Number of Vehicles Per Household (1–7+), Antique Auto

Ethnicity *

• Hispanic Country of Origin: Argentina, Bolivia, Brazil, Chile, Colombia, Cuba, Mexico + more
• Ethnic Group: African American, Hispanic, Asian, Middle Eastern, Native American
• Pacific Islander, South Asian, Eastern European, Far Eastern, Mediterranean, Scandinavian
• Ethnic Products: African American, Asian, Hispanic

Health

• Allergies, Alzheimer's, Angina/Heart Disease, Asthma, Arthritis/Rheumatism
• Bladder Control, Diabetes, Emphysema, Frequent Headaches, Hearing Difficulties
• High Blood Pressure, High Cholesterol, Migraines, Osteoporosis
• Physical Handicap, Glasses/Contacts

High Tech

• Cell Phone, Computer, E-Reader, Smart Home, Wearables, Tablet
• Bill Payments, Blogging, Gaming, Music Streaming, Online Purchases
• Social Media, Tax Prep, Travel Planning, TV & Movies, Voice Communication
• Satellite TV, Wi-Fi Access, Broadband, App Usage, Cloud Services, Tech Early Adopter