Prepared by TigerStrike Digital · For 81 & Sunny

Sarasota & Manatee
Audience Plan

Sarasota, FL · Custom Pool Design & Installation
Tested Waters Custom PoolsTigerStrike Digital
Section 1
Overview

This plan outlines two targeted homeowner audiences and a structured five-email deployment strategy per audience to reach high-value, qualified households across the Sarasota and Manatee regions.

Section 2
Target Audience
Audience 1
Sarasota Pool Owners
17,654audience
Sarasota County, FLHomeownersHome Value $300K+HHI $150K+Single-Family HomesChildren in HouseholdMultiple People per HHExisting Pool Owners
Audience 2
Sarasota + Manatee Non-Pool Owners
20,416audience
Sarasota + Manatee County, FLHomeownersHome Value $300K+HHI $150K+Single-Family HomesExcludes Pool Owners
Section 3
Total Reach & Campaign Cost
Total Audience
39,035
combined audience
● Pool Owners17,654
● Non-Pool Owners20,416
Cost Per Send · $15 CPM
Media$585
Split Fee$100
Total Per Send$685
Total Campaign Investment
5 total email sends
per audience
$685 × 5 sends
$3,425
total campaign
Section 4
Campaign Structure – 5 Email Sequence
1
Introduction
Initial outreach introducing Tested Waters Custom Pools — high-level overview of services and offerings.
2
Why Now
Seasonal or timing-based messaging highlighting reasons to consider pool work or installation now.
3
Social Proof
Customer examples, project highlights, or testimonials focused on credibility and past work.
4
Education
Informational content around pool ownership, upgrades, or installation — answers common questions and considerations.
5
Urgency
Time-sensitive messaging that encourages action with a clear next step.
Section 5
Execution Approach
Deployed to opted-in email audiences outside of the client's CRM
Traffic driven directly to the client's website or landing pages
Deployment, setup, and execution are fully managed
Section 6
Creative Support

TigerStrike Digital will support creative development at any level needed for the test campaign, including:

Email copywriting
Design and layout
Iterations and optimization

This support is provided at no additional cost, with a fully hands-on approach throughout the campaign.

Prepared for 81 & Sunny · Tested Waters Custom Pools
tigerstrikedigital.com