Dallas-Fort Worth Pool Owner & Homeowner Email Campaign Proposal
Date
September 26, 2026
Homeowners Without a Pool
A verified, opt-in email audience of high-income Dallas-Fort Worth homeowners who don't yet own a pool - your highest-potential prospects for new pool installations across the DFW metro.
Total Matched Audience, Homeowners With No Pool
103,000
100% opt-in verified emails · Robertson's Pools Service Area
Robertson's Pools Service Area
Geography
Robertson's Pools Service Area (21 zip codes)
Homeownership
Verified homeowners only
Property Type
Single family dwelling
Pool Status
No pool at current residence
Home Value
$500,000+
Household Income
$150,000+ per year
Matched Audience
103,000 opt-in emails
Pricing Model
$20 CPM, per 1,000 emails sent
Campaign Options - No Pool Homeowners
Priced at $20 CPM (per 1,000 emails sent).
Test Campaign Options
$500 minimumStart small, measure results, then scale. All test options use the same verified, qualified audience.
$500
25,000 emails
$20 CPM
$1,000
50,000 emails
$20 CPM
Full Launch
$750 minimum$2,060
103,000 emails sent
Reach every qualified non-pool homeowner across the communities you serve in the Dallas Fort Worth area with a one-time email, targeting financially qualified households who represent your best new pool installation prospects.
Pool Owners
Existing pool owners across the communities you serve within the Dallas Fort Worth area, prime candidates for pool remodeling, equipment upgrades, outdoor kitchen builds, and backyard renovations.
Total Matched Audience - Homeowners that are Pool Owners
88,000
100% opt-in verified emails · Dallas-Fort Worth Metro
Geography
Robertson's Pools Service Area (21 zip codes)
Homeownership
Verified homeowners only
Property Type
Single family dwelling
Pool Status
Pool present at current residence
Home Value
$500,000+
Household Income
$150,000+ per year
Matched Audience
88,000 opt-in emails
Pricing Model
$20 CPM, per 1,000 emails sent
Campaign Options - Pool Owners
Priced at $20 CPM (per 1,000 emails sent).
Test Campaign Options
$500 minimumStart small, measure results, then scale. All test options use the same verified, qualified audience.
$500
25,000 emails
$20 CPM
$1,000
50,000 emails
$20 CPM
Full Launch
$750 minimum$1,760
88,000 emails sent
Reach every qualified pool owner across the Dallas-Fort Worth metro. Financially qualified households who are prime candidates for pool remodels, outdoor kitchen builds, backyard upgrades, and equipment replacements.
Further Audience Customization
Both audiences above are already highly qualified. If Robertson Pools wants to refine targeting further, we can layer in additional filters to create highly focused sub-segments. With access to over 750 data attributes, campaigns can be tailored around virtually any demographic, financial, behavioral, or lifestyle signal.
Financials & Wealth
- Household income band
- Estimated net worth
- Investment portfolio tier
- Credit score range
- Liquid assets estimate
- Debt-to-income ratio
Residence & Property
- Length of residence
- Year home was purchased
- Mortgage balance estimate
- Home equity tier
- Property type (single family, etc.)
- Square footage range
Family & Life Stage
- Marital status
- Number of children
- Age of children
- Presence of teens / young adults
- Multi-generational household
- New homeowner (recent mover)
Active Lifestyle & Outdoors
- Interest in active outdoor lifestyle
- Nature & outdoor recreation
- Gardening & landscaping interest
- Entertaining at home
- Home improvement interest
Demographics
- Age range (e.g. 35–55)
- Gender
- Education level
- Occupation category
- Political affiliation
- Religious affiliation
Behavioral & Interest
- Home & garden content consumers
- Luxury goods purchasers
- Travel & hospitality buyers
- Fitness & wellness lifestyle
- Premium brand affinity
- High-end automotive ownership
750+ Data Attributes Available
These are just a handful of examples. Our platform has access to over 750 individual data signals that can be combined to build virtually any audience profile - from "married homeowners aged 40–55 with two teenage children and a $400k+ home who recently purchased a new home" to any other hyper-specific segment Robertson's wants to test.
750+
Targeting signals
How It Works
01
Audience Match
We identify verified homeowners across Robertson's 21-zip-code service area - filtered by home value ($500k+) and household income ($150k+) to ensure every contact is financially qualified.
02
Email Delivery
Robertson's offer - whether it's a remodel promotion, seasonal service package, or equipment upgrade - lands directly in qualified pool owners' personal inboxes. No noise, no wasted spend.
03
Drive Leads
Every email click goes to Robertson's website or a dedicated landing page. Performance is tracked so you can see exactly how many leads each campaign generates.
Additional Services
The email campaign is just the starting point. Here's what else we can do with either audience segment.
Follow-Up Email (3 Days Later)
Send a second message to everyone who clicked the first email. Warm audiences convert at a significantly higher rate.
Hashed Email Export
We'll provide all hashed emails from the matched audience for use in your own platforms, CRM matching, or custom audience uploads.
Display Advertising
Run banner and display ads to the same matched audience across the web - keeping Robertson's brand visible everywhere prospects browse.
OTT & Facebook Retargeting
Extend the campaign to connected TV and Facebook/Instagram. Retarget the same qualified audience across streaming and social for full-funnel coverage.
Ready to Launch?
Campaigns go live within hours of creative approval or on your scheduled date. Start with the test campaign and scale when you're ready.