Extend Electric Orange's media strategy with precision email and audience data activation
Electric Orange already knows exactly who your clients' ideal customers are. TigerStrike helps ensure you're actually reaching them at scale through fully opt-in email and precision audience targeting — reaching consumers not currently in CRM or retargeting pools.
The Opportunity
You can know exactly who your client's ideal customer is… …but still not be reaching all of them.
Most consumers exist outside your clients' CRM and retargeting pools. TigerStrike enables Electric Orange to activate these net-new audiences through email and extend them across paid channels.
200M+
Opted-In Profiles
750+
Targeting Attributes
$20
CPM Rate
TigerStrike enables Electric Orange to:
Reach Net-New Consumers
Activate audiences not currently in CRM or retargeting pools
Email Activation
Deploy targeted campaigns directly to opted-in email addresses
Layer Targeting
Layer 750+ attributes including geo, income, life stage, behavior
Multi-Channel Extension
Extend to paid media using hashed emails and mobile ad IDs
Example Use Case
★
NYC Family Entertainment Audience
Targeting Profile (Single Location Example)
Can scale across all 300+ locations with ZIP code radius targeting
Location: New York City & Surrounding Metro
Life Stage: Households with children ages 4–12
Income: High household income ($150K+)
Behavior: Family entertainment interest signals
~41K
Matched Consumers
Direct Email: Deploy targeted email campaigns to drive bookings & visits
Paid Media: Extend audience into Meta, Amazon, Google, TikTok for retargeting via hashed emails or mobile ad IDs — or activate via TigerStrike's Amazon OTT services
One audience. Multiple activation channels. Incremental reach.
More Audience Segments You Can Target
Affluent Investors
•Net Worth: $500K–$2M+
•Financial Interests: Stocks, Crypto, Real Estate
•Age: 35–65
•Household Income: $200K+
Eco-Conscious Consumers
•Lifestyle: Environmental advocacy
•Shopping: Sustainable brands, organic products
•Geography: Nationwide
•Income: $75K+
Political Engagement (Conservative)
•Political Affiliation: Conservative
•Interests: Political news, governance
•Geography: Varies by state
•Engagement: News consumption signals
Political Engagement (Liberal)
•Political Affiliation: Progressive/Liberal
•Interests: Social causes, activism
•Geography: Varies by state
•Engagement: News consumption signals
Luxury Lifestyle
•Shopping Habits: High-end retail, luxury brands
•Travel: International, premium hotels
•Income: $150K+
•Credit Cards: Premium tier
Health & Wellness Focus
•Interests: Fitness, nutrition, wellness
•Shopping: Organic, supplements, gym memberships
•Age: 25–55
•Household Income: $80K+
How It Works
1
Define Audience
Specify geo, demographics, behavioral signals
2
Build & Activate
TigerStrike builds audience and deploys campaign
3
Deploy via Email
Campaign goes live to opted-in contacts at scale
4
Drive Results
Traffic flows to client website with tracking included
Pricing & Structure
Email Activation
$20 CPM
Cost per 1,000 emails delivered
Minimum: $750 per send
Multi-Channel Extension
$10 CPM
Hashed email & mobile ad IDs for paid media
Extend same audience
Agency Markup Flexibility
Typical range: $25–$80 CPM (You control your margin)
Structure campaigns as single sends, multi-touch sequences, or test campaigns based on client needs.
Why Electric Orange?
This Is Not a Replacement
TigerStrike is designed to complement your existing paid search, paid social, and retargeting efforts — not replace them.
Enhance Performance
Boost existing channel ROI with incremental reach
New Segments
Access audiences your clients aren't currently reaching
Incremental Growth
Add revenue stream without cannibalizing current work
Next Steps
1
Access Platform
Login credentials provided
2
Build Test Audience
Create first audience build
3
Launch Pilot
Send pilot campaign & track results
Ready to unlock net-new audiences for your clients?