OfferUp is successfully driving installs through paid social and search at a ~$3 CPI. However, those channels are increasingly saturated and primarily reach users already within platform ecosystems. TigerStrike Digital enables OfferUp to go beyond CRM and retargeting — identifying and reaching high-fit users who are not currently being reached today.
The Opportunity
There is untapped opportunity to reach net-new audiences not currently being targeted.
TigerStrike goes beyond CRM and retargeting to unlock incremental reach at scale.
TigerStrike goes beyond CRM and retargeting to unlock incremental reach at scale.
Paid social and search recycle the same audiences. TigerStrike builds custom opt-in email audiences from 200M+ U.S. consumer profiles and 750+ behavioral, demographic, and purchase-based attributes — so you can identify exactly who your ideal user is and deliver your message directly to those audiences via email. This is not your customer list. These are net-new prospects.
200M+
Opted-In U.S. Consumer Profiles
750+
Behavioral & Purchase Attributes
$20
CPM Pricing
What TigerStrike Does:
100% Net-New Prospects
Every contact is outside your existing CRM, retargeting pools, and paid audiences. Zero overlap with existing channels, pure incremental reach.
Fully Managed Email Campaigns
Campaigns deploy entirely through TigerStrike infrastructure — no need to use OfferUp's ESP or sending domains. Designed to drive traffic back to app download or listing flows.
Seller Acquisition Focus
Rather than low-intent installs, this strategy prioritizes high-intent users likely to list items and transact. Sellers drive supply, supply improves buyer experience, and better liquidity drives long-term growth.
High-Intent Buyer Prospects
Reach bargain shoppers, deal seekers, and value-driven consumers actively looking for ways to save — built on real behavioral and shopping signals.
Precision Audience Targeting
Layer 750+ attributes including geography, income, life stage, purchase behavior, and intent signals to build hyper-relevant audiences.
Multi-Channel Extension
Extend audiences into Meta, TikTok, display, and Amazon OTT via hashed emails or mobile ad IDs ($10 CPM) for retargeting and added reach.
Example Audience: College Students (Nationwide)
★
College Students: Age 18–24 — Moving Season (May)
Targeting Criteria
Audience Size: ~77,000 Matched Consumers
Age 18–24 | Current college enrollment indicators
Timing: Deployed in April–May ahead of end-of-year move-outs
Shopping Behavior: Bargain shoppers, deal seekers, discount-oriented buyers
Interests: Resale marketplaces, side income, mobile-first users
77K
Matched Consumers
Creative Idea: Seller-Focused: Subject line: "Heading home for the summer? Sell your stuff before you go." Speaks directly to the move-out moment when students are most motivated to offload items.
Creative Idea: Buyer-Focused: Subject line: "College move-out season = great local deals on OfferUp." Targets deal seekers in college markets ready to pick up discounted items from students leaving campus.
Audience Extension: Use hashed emails or MAIDs to retarget engaged openers across Meta, TikTok, display, and Amazon OTT.
One audience. Multiple activation channels. Incremental reach.
Additional High-Intent Audiences
Side Hustlers & Resellers
•Behavioral signals around resale, flipping, and secondary income
•Messaging: "Turn unused items into cash"
Bargain & Deal Shoppers
•Coupon users, discount-focused consumers, value-driven buyers
•Messaging: "Find deals locally and save big on everything"
Moving / Relocating Households
•Recently moved or planning to move
•Messaging: "Buy and sell locally with ease during your move"
Budget-Conscious Households
•Actively seeking savings and alternative purchasing options
•Messaging: "Save on everyday items for your family"
Small Business Owners / Entrepreneurs
•Likely to buy/sell inventory or excess goods
•Messaging: "Source inventory or sell what you don't need"
Homeowners (Decluttering / Upgrading)
•Likely to replace furniture, appliances, and household items
•Messaging: "Sell what you don't need, buy what you do"
How It Works
1
Identify High-Propensity Users
Build custom audiences based on behavioral, financial, and shopping signals for both seller and buyer intent.
2
Deploy Targeted Email Campaigns
Send tailored messaging to opted-in consumers via TigerStrike infrastructure — no overlap with OfferUp's ESP or existing channels.
3
Drive High-Intent Traffic
Route traffic to app download, 'list your first item', or 'browse local deals' flows for maximum conversion.
4
Extend & Retarget
Use hashed emails or MAIDs to retarget engaged users across Meta, TikTok, display, and Amazon OTT at $10 CPM.
Pricing & Structure
Email Campaign
$20 CPM
Cost per 1,000 targeted emails deployed to your custom audience. Fully managed through TigerStrike — no ESP or sending domain required.
100,000 emails = $2,000 investment
Recommended Test
50K–100K emails
Start with a seller acquisition-focused test to validate performance and identify top-performing segments.
Flexible budgets. Scale what works.
Expected Performance Ranges
CTR: 1–3%+ | Conversion Rate: 20–40%+ (click → install or activation)
When focused on high-intent seller audiences, performance improves significantly and can drive efficient acquisition — especially when paired with retargeting. Acquiring one active seller can be significantly more valuable than acquiring one passive downloader.
Why This Works for OfferUp
This Is Not a Replacement
TigerStrike is designed to complement your existing paid search, paid social, and retargeting efforts — not replace them.
Reaches Net-New Audiences
Goes outside OfferUp's CRM and paid media pools — built on real behavioral and shopping signals including bargain and purchase behavior.
Complements Existing Channels
Additive to paid social, search, and retargeting strategies. Immediate scale with flexible budgets — no cannibalization of existing spend.
Extends Into Retargeting
Ability to extend into hashed email or mobile ad ID activation ($10 CPM) for retargeting across Meta, TikTok, display, and Amazon OTT.
Ready to Get Started?
1
Define Target Audiences
Select seller-intent and/or buyer-intent segments, or build a custom audience around your highest-value user profile.
2
Launch a Test Campaign
Start with a 50K–100K test focused on seller acquisition audiences to validate performance and identify top-performing segments.
3
Scale What Works
Expand winning audiences and extend into retargeting via MAIDs or hashed emails across Meta, TikTok, display, and Amazon OTT.
Ready to unlock net-new audiences for your clients?
Schedule a 30-Minute Strategy Call →