The Opportunity
Financial services event marketing relies on a mix of proven channels like direct mail and paid social.
As competition for attention increases, teams are looking for ways to:
Extend reach beyond existing audiences
Improve efficiency in driving event attendance
Connect with the right prospects ahead of each event
How It Fits Your Mix
An add-on channel, not a replacement:
Works alongside direct mail to reinforce messaging
Supports paid social campaigns with additional reach
Provides incremental volume to help hit event attendance goals
Adds a direct, one-to-one communication channel via email
How It Works
Define Event Audience
Geo targeting
Income ranges
Life stage signals
Build Custom Audience
Layer multiple attributes
Household-level precision
Compliant data sources
Activate via Email
Deployed by TigerStrike
No ESP access needed
Full-service execution
Measure Engagement
Opens & clicks
Response signals
Attendance insights
Targeting Approach
We use geographic, demographic, and inferred behavioral signals to build audiences such as:
Proximity to event locations
Higher income households
Pre-retirement and retirement life stages
Household-level targeting for more relevant outreach
How Email Drives Event Performance
Reach net-new prospects directly in their inbox
Drive awareness and urgency ahead of event dates
Reinforce messaging across multiple channels
Create multiple touchpoints leading up to the event
Scale quickly across markets
Why This Matters
Improves cost efficiency per attendee
Drives incremental attendance without over-relying on one channel
Enables more consistent event performance across markets
Provides measurable engagement (opens, clicks, response signals)
Execution Model
White-Labeled & Flexible
Your team builds custom audiences within our platform
You Provide the Inputs
Audience selection + email creative
We Power the Send
TigerStrike deploys targeted email through our infrastructure, no ESP needed
Minimal Lift
No operational work beyond your inputs
End-to-End Support
Deployment, deliverability, and reporting included
Let's test this for an upcoming event
We'll build a custom audience around your next event and show you exactly who we'd reach.
Hayley Brook · Founder, TigerStrike Digital
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