The Opportunity
Groundworks operates hundreds of branch locations across the country, each serving a distinct local market. The opportunity is to activate targeted email audiences built from real consumer data that align with your ideal customer profile at the local level — homeowners near each branch with the financial and property characteristics tied to your highest-value service lines.
Designed to drive incremental local lead volume beyond your existing channels.
Strategy Overview
Branch-Level Local Targeting
Reach homeowners within a defined radius of each branch to drive qualified local demand where your teams operate.
Higher-Income Households
Prioritize higher-income households and higher-value properties aligned with larger foundation and waterproofing projects.
Single-Family Homeowners
Focus on single-family, long-term homeowners — the profile most likely to own and invest in structural maintenance.
Financially Refined Segments
Layer in financial indicators and tenure to align with homeowners most likely to convert and reduce wasted spend.
Distance-Based Audience Segmentation
Segment audiences by proximity (0–15 miles vs 15–30 miles) to prioritize highest-intent homeowners and optimize performance by branch.
How TigerStrike Works
Ready to explore a pilot?
200M+ U.S. Consumers · 750+ Targeting Attributes · Targeted Email Deployment at Scale