
| Description | Audience Size | CPM | Sends | Amount |
|---|---|---|---|---|
Custom Email Audience Build & Delivery Targeted audience for All Glass & Windows campaign | 35,489 | $15.00 | x3 | $1,597.005 |
Hashed Email Match SHA-256 hashed email delivery for audience matching | 35,489 | $10.00 | x1 | $354.89 |
| All Glass & Windows Total | $1,951.895 | |||
| Description | Audience Size | CPM | Sends | Amount |
|---|---|---|---|---|
Non-Pool Owners Audience Homeowners without pools — prospecting segment | 21,381 | combined below | — | |
Pool Owners Audience Existing pool owners — upsell/upgrade segment | 17,654 | combined below | — | |
Combined Audience Email Delivery Total combined audience (21,381 + 17,654 = 39,035), 2 sends | 39,035 | $15.00 | x3 | $1,756.575 |
Hashed Email Match SHA-256 hashed email delivery for audience matching | 39,035 | $10.00 | x1 | $390.35 |
Split Feed Fee Data split & feed delivery charge (x2) | flat fee | $200.00 | ||
| Tested Waters Total | $2,346.925 | |||