Prepared for
Local Web Leads
Fossil Creek Pools — Spring Branch, TX Email Campaign Proposal
Date
September 23, 2026
Audience Overview
Total Matched Audience
64,828
qualified contacts · 38-mi radius of Spring Branch, TX
Geography
38-mile radius of Spring Branch, TX 78070
Homeownership
Verified homeowners only
Property Type
Confirmed single-family dwellings
Children in Home
Kids 4 years old and older
Home Value
$500,000+
Pool Status
No pool at current residence
Household Income
$150,000+ per year
Matched Audience
64,828 qualified contacts
How It Works
01
Audience Match
We match Fossil Creek's ideal customer profile against our consumer database and property records — homeowners with kids 4+, home value $500k+, no pool, and $150k+ HHI within 38 miles of Spring Branch, TX.
02
Email Delivery
Your client's ad is delivered directly to matched contacts' personal email inboxes. Not social. Not display. Direct, personal email, the highest-attention channel.
03
Drive Leads
Every email click goes to Fossil Creek's website or landing page promoting the $59,999 Pre-Summer Special offer. Performance is tracked so you can see exactly what the campaign produces.
Campaign Investment
Priced at $30 CPM, cost per 1,000 emails sent to your targeted audience.
Full Launch
$1,945
64,828 emails sent
Data Export
$648
64,828 records · $10 CPM
Receive the full matched audience as a data file — choose Mobile Ad IDs (MAIDs) for device-level targeting across programmatic and social platforms, or Hashed Emails for CRM matching and custom audience uploads. Use the data across any platform you choose.
Why Email Advertising?
Surgical Precision
Every dollar targets only verified homeowners in Frisco with income to buy. No wasted spend on renters, low-income households, or people outside your market.
Direct to Inbox
Pool purchases are considered home decisions. Email reaches people where those decisions happen, at home, on their own time, without the noise of social or display.
Predictable Cost
Fixed CPM means no auction surprises. You know the cost before the campaign launches and you know exactly how many people received the message.
Scalable Approach
Reach all 64,828 qualified contacts in one full-audience launch, then follow up with engaged openers and clickers for maximum conversion.
Email Campaign Story Ideas
Each email in the sequence has a distinct purpose — together they build familiarity, inspire action, and drive conversions from the full 64,828-person audience.
Email 1 — The Opportunity
Email 1 · Day 1 · Full audienceTheme
"This is the moment to start your summer transformation"
Headline Direction
- "Your Backyard Has More Potential Than You Think"
- "This Is Where Your Best Summer Starts"
Message
- Position pool ownership as an upgrade to lifestyle
- Frame early planning as a smart, exciting move
- Introduce Fossil Creek Pools as the trusted local builder
- Lightly introduce limited pre-summer availability (positive tone, not pressure)
Email 2 — The Vision
Email 2 · 5 Days Later · Full audienceTheme
"Imagine your summer, fully upgraded"
Headline Direction
- "The Backyard Everyone Wants to Come Over To"
- "Turn Your Home Into the Destination This Summer"
Message
- Paint a vivid, emotional picture: kids in the pool daily, hosting friends and family, relaxing evenings outdoors
- Focus on joy, ease, and everyday use
- Reinforce that this is achievable now
Email 3 — The Plan
Email 3 · 8 Days Later · Engaged users first, then full audienceTheme
"It's easier than you think to get started"
Headline Direction
- "Here's How Simple It Is to Build Your Pool"
- "From Idea to Installation, Made Easy"
Message
- Break down the process into 3 simple steps
- Introduce the $59,999 Pre-Summer Special as a smart, early-start advantage
- Include a before/after project and short testimonial
- Remove friction and make it feel seamless
Email 4 — The Momentum
Email 4 · 12 Days Later · Engaged usersTheme
"Make this the summer you actually do it"
Headline Direction
- "Let's Make This Your Best Summer Yet"
- "Your Backyard Upgrade Starts Here"
Message
- Encourage action with positive momentum
- Reinforce: summer is approaching, now is the ideal window, many homeowners are already getting started
- Key line: "This is your opportunity to create a space you'll use every single day."
- Keep tone uplifting, not aggressive
Investment Summary
| Campaign | Records | CPM | Total Investment |
|---|---|---|---|
| Full Launch | 64,828 | $30 | $1,945 |
| MAIDs / Hashed Emails Add-On | 64,828 | $10 | $648 |
Ready to Launch?
Campaigns go live within hours of creative approval or on your scheduled date. Promote the $59,999 Pre-Summer Special offer to 64,828 qualified families ready to buy.