Prepared by TigerStrike Digital · For 81 & Sunny

Sarasota Homeowner
Audience Plan

Sarasota, FL · All Glass & Windows
All Glass & Windows81 & SunnyTigerStrike Digital
Section 1
Overview

This plan outlines a defined homeowner audience in Sarasota County for outreach related to window and glass services, including upgrades, replacements, and home improvement projects. The audience focuses on higher-value homes and households with strong indicators of discretionary spending and home investment.

Section 2
Target Audience & Criteria
Audience Name
Sarasota Homeowners
Window & Glass Opportunity
Total Audience
35,489
matched households
Demographics & Property
Sarasota County, FLHomeowners OnlySingle-Family HomesMulti-Family HomesHome Value $300K+HHI $175K+Multiple People per HH
Behavioral & Lifestyle Signals
Home ImprovementBusiness TravelersFrequent FlyersInternational TravelHigh-End Electronics BuyersHigh-Ticket Purchase Behavior
Section 3
Total Reach & Campaign Cost
Total Audience
35,489
matched households
Cost Per Send · $15 CPM
Media$532
Total Per Send$532
Total Campaign Investment
5 total email sends
$532 × 5 sends
$2,660
total campaign
Section 4
Campaign Structure – 5 Email Sequence
1
Intro
Overview of AGT and all glass window services — first impression and brand introduction.
2
Problem / Pain Point
Highlight the real costs of old or failing windows — energy loss, noise, security risks, and curb appeal.
3
Social Proof
Reviews, testimonials, and job photos showcasing real projects and happy homeowners.
4
Education
Replacement window guide or blog — what to look for, materials, energy efficiency ratings, and how to get started.
5
Urgency
Hurricane season is coming — prompt homeowners to act now before storm prep demand peaks.
Section 5
Execution Approach
Campaigns deployed to opted-in email audiences outside of the client's CRM
Fully managed setup, deployment, and reporting
Traffic directed to client website or landing pages
Section 6
Creative Support

TigerStrike Digital will support creative development at any level needed for the test campaign, including:

Email copy
Design and layout
Iterations and adjustments

This support is provided at no additional cost, with a fully hands-on approach throughout the campaign during the testing period.

Prepared for All Glass & Windows · Sarasota, FL
allglassandwindows.com